Today I am thinking once again about how I am currently using social media. The journey as a business owner in my field is one fraught with the new marketing colossus, Social Media. This game changer connects businesses to consumers in a way like never before conceived. Using the app formerly known as Twitter, (“When doves cry” fades up) is quite an experience. Upon starting the account @Relentless_PR my feed was flooded with an insurmountable amount of content about side hustles and simple ways to make money. After navigating around to a few pages of people I wanted to follow I started getting more targeted content. As more information was learned about me and what I was interested in I could see the algorithm start to zero in on me. It went from “Entrepeneur” to “Entrepeneur – Marketing – Comedy” as the profile they built grew the more tailored my content became including generation-specific references. Being informed about how personas are formed the more conscious I become about my information and who has it. I personally don’t have a positive or negative reaction to social media, I feel it fills my free time and I just don’t really have any. Knowing how imperative social media is to marketing I delve into different platforms daily to really understand how everything moves and what builds good content and a loyal following. Social media is a giant but that’s not to say that gone are the days of email marketing. I get emails hourly about what sales are coming up or happening, rewards accounts that accrue points that I can redeem, and of course spam. The ones that catch my attention are the brands that I use regularly, the ones that are present in my mind or the brands that share my values. Digital media is so new and so massive that we can only speculate where things will take us and with the introduction of AI we can speculate exponential growth.
