Building Brands That Last

Upon reading the title I am certain you can guess that SMART is an acronym. What you may not have guessed is that it’s a staple in the business world. Goals that are Specific, Measurable, Attainable, Relevant, and Time based are the framework for every successful...

Hello all, today I’d like to discuss customer service. It’s generally not something we often see in the marketing template but it plays such a massive role. Customer service has the power to spread through word of mouth but now we’re in the Era of social media. This...

Today I am thinking once again about how I am currently using social media. The journey as a business owner in my field is one fraught with the new marketing colossus, Social Media. This game changer connects businesses to consumers in a way like never before...